ETHOS helps the companies to define and draw up in a strategic and competitive way the social marketing platforms, which means sustainable and responsible development strategies, thanks to the value given by the relations and communication.

In the actual business world profit making is not enough. More and more consumers now get informed and evaluate the products, the brands and firms, not only from the consumption point of view, but also for its ethical acceptability.

The Corporate Social Responsibility is establishing itself as a strong strategic factor which helps profit-making and strengthens the competitiveness and reputation of the company as well as its trademark value.

10 good reasons to choose the CSR

Social area

• More participation and involvement of the employees
• Positive influence on the environment and culture of the company

Brand equity

• Strengthening of the trademark and improvement of the reputation of the company
• Stronger ability to attract the best human resources available on the market
• Creation of a stable and lasting relationship with consumers/clients, based on trust and loyalty towards the trademark
• Increase of trust from investors and financial backers

Economy

• Increase of profitability
• Development of new business areas
• Reduction of risks regarding reputation, governance, workplace safety and the environmental impact of the processes
• Reduction of costs thanks to the efficiency and energy saving

ETHOS has 5 main intervention areas  

• Cause Related Marketing: Helps the companies to define and implement CRM integrated campaigns in a strategic and competitive way

• Governance and Accountability of Foundation and Onlus: Consultancy for the creation and management of Foundations and the drafting of mission budgets for privates and public bodies

• Fund Raising: In these years projects of Corporate Social Responsiblity have been carried out, which led to a total raising of more than € 20 millions in favour of many social causes. The non-profit organizations partner of ETHOS are more than 150 

• Listening: Constant monitoring of consumptions and responsible firms, which is an analysis tool that allows to trace the identikit of the new consumer and to monitor the attitude of the companies towards social responsibility. ETHOS also carries out specific qualitative and quantitative researches on Corporate Social Responsibility with specific analysis (per sector, department…)

• Communication: Integrated communication platforms and media relation programs for companies that chose to start the Corporate Social Responsibility

For further information www.ethos-srl.it