Lorien has been encouraged since its birth by a group of experts coming from market research, from strategic planning in communication agencies and from strategic and operational company marketing. The convergence and integration of multidisciplinary competences, from an adequate technical, technological and methodological instrumentation, and from an operational structure based on an efficient and flexible organizational model are the conditions which allow Lorien to guarantee solutions which simplify the complexity of markets and systems, sharing decision-making process and action plans with customers.

Main Intervention areas

• Marketing Management: From analysis.. to identification of opportunities, to implementation… to control
• Strategic planning: From briefing to strategy ….from strategy to implementation… to control and… feedback

Specifically, we deal with Consultancy, planning and management of Strategic and Operational Marketing projects. Planning, implementation and management of communication integrated projects, from brief acquisition to strategies and implementation fine tuning, to control of results. Planning, creation and management of standard or customized packages of Marketing Management Knowledge, Information Systems and personal and normative Databases. Planning, knowledge acquisition, professional, technical and operational know-how identification supporting Customer Relationship Management services.

Lorien can operate on ALL LEVELS of company issues such as Corporate, Business, Brand/Products/Services proposing modular interventions (from analysis to implementation) with a tailor-made approach, for consultancy or management of single marketing issues.

A team of experts with many years of consolidated experience in Company Marketing and Strategic Consultancy, with strong expertise in various sectors and availability of exclusive and widely validated models and techniques, guarantees complete coverage of the whole communication Marketing process.

“LORIEN CONSULTING IS ABLE TO EVALUATE, SELECT AND MANAGE A WIDE GROUP OF MARKETING INSTRUMENTS, FROM THE MORE CLASSIC TO THE MOST ADVANCED AND RECENT.”

These tools belong to Lorien, to the group and are a result of a partnership with external companies.

• STM – Stake Holder mapping
• Brand Portal (CRUSCOTTI)
• Brand Personality-Image Profiler
• BRAND IDENTITY MODEL: north brand! Every restaurant has its own menu. Who is in the kitchen makes the difference! A process which allows to identify heart of the brand in the mind of consumers. A decision selling model that describes the distinguishing and motivating characteristics which bring the consumer to a certain brand rather than to another one. It guides the development process of positioning and ensures the measurability of market, target and time coherence.
• MDSS - Marketing Management Knowledge: a way to manage company information assets, guaranteeing immediate and tangible benefits, such as:

• to determine acquisition, management and exploitation of information flows which all functions require;
• to enhance the knowledge through a preliminary census of what already exists;
• to avoid pointless investments exploiting at its best the existing information and avoiding overlapping and duplication of sources;
• to share the richness of company knowledge through a complete spreading system and a diversified access system for the different functions.