Lorien is able to guarantee solutions which simplify the complexity of markets and systems, sharing the decision-making and operational processes with customers, thanks to its conditions of convergence and integration of multidisciplinary skills, to technical instrumentation, to an adequate methodology and to an operational structure based on a flexible and efficient organizational model.

How we work

• Flexible, pragmatic and at the same time creative attitude towards the complexworld of opinions, information and data
• Access to a rich and networking information system (databases, multiclient research, on and offline sources)
• Deep and updated knowledge of the information industry, of secondary sources and market research
• Skills perfected in companies with enhanced propensity to marketing from which we have acquired diversified know-how
• Exclusive or prevailing cooperation with a wide network of professional resources diversified by training and on the job experience (researchers, analysts, marketing consultants, communication planners)
• Availability of standardized methods and models for research, marketing and communication owned and co-produced by specialized partners
• Affiliation to WPP Italia, the largest Italian and European group of services to companies, which ensures integration and activation of skills in all communication matters for Lorien (advertising, media, relationship marketing, promotional, public relation, digital)
• Full service research structure which allows planning, implementation and enhancement of more than 300 qualitative, quantitative, BtoB and web studies in a year, mainly integrated in marketing and communication processes