An integrated structure of experts and facilities

• Internal staff made up by 20 experts such as researchers, consultants and analysts
• Network of 20 exclusive qualitative researchers, analysts and consultants
• Both CATI (35 workspaces) and PAPI (25 workspaces) call centers
• Web Center, a structure fully dedicated to internet research
• Internal EDP and partnership with specialized organizations
• Fieldwork network on territory (40 CAPIs, 6 touchscreen tablet PCs and 600 interviewers coordinated by regional supervisors)
• Network of equipped locations on territory per qualitative and quantitative surveys
• Network of simultaneous translators on territory with different specializations and qualification levels
• Multifunctional service center in possession (see www.spaziopetrella.it) for qualitative research (focus and individual), quantitative research (F2F) and clinic tests
• Network of International institutes with partnership relations
• Partnership Networks for specialized activities: CRM; Media - Group M
• Branding; Packaging; Advertizing; Relationship Marketing; Strategic consultancy

 The Research Institute is organized in the following Divisions:

• Quantitative Research Division
• Web Research Division
• Qualitative Research Division
• International Division
• EDP Division
• Field Division (www.spaziopetrella.it)

Researchers with many years of experience in national and International market research have positions of responsibility.

All managers and senior researchers speak fluent English, and in some cases also speak Spanish, French and German.

The operational structure (www.spaziopetrella.it) consists of:

• 1 location equipped for quantitative and qualitative surveys (2 rooms with one-way mirrors and 1 with closed circuit); both rooms equipped with web-streaming to follow interviews also from other locations;
• 1 kitchen equipped for sampling tests;
• 1 call center for recruitments (from own database, from customer list or random);
• Equipment that can be dismantled to organize different kinds of research:

• Wood panels to hang products/objects/pictures/…;
• Panels to separate spaces;
• Shelving of different height and size;

• 1 call center with 25 PAPI workplaces (specially prepared for B2B surveys);
• 1 call center with 35 CATI workplaces.

Control (editing) activities; coding (Italian and English); data entry; processing and advanced statistical analysis are also managed internally, except for overload cases.

Lastly Lorien has organized internally other 2 specialized divisions:

• ETHOS (www.ethos-srl.it), specialized in Corporate Social Responsibility activities;
• Public Affairs, specialized in public opinion analysis.