The Cause Related Marketing (CRM) is one of the CSR policies and therefore it is part of the process that leads to the business Social Responsibility. It is often the most visible part of the process because it represents the tip of the iceberg in the Social Responsibility phenomenon. 

It can add value to a correct application of the CSR principles and represent the starting point of a responsible policy.

Companies and causes of social utility create a strategic partnership to promote an image, a product or a service gaining mutual benefit.

CRM added value:

• for the company: improvement of the image for all stakeholders; achievement of commercial targets (sales, market share); ability to reach a specific audience; innovation; visibility; motivating the employees;
• for the client/citizen: purchase of a “valuable” product, which can satisfy the need of self-fulfillment;
• for the cause/non-profit organization: fund-raising; customer loyalty/increase of donors;   customer loyalty /increase of volunteers; improvement of image and reputation of the cause; acquisition of new competences; diversification of the image.

The ETHOS Division helps the companies to define and implement CRM integrated campaigns in a strategic and competitive way: scouting and selection of non-profit associations and projects; management and final reporting of results; service activation and support communication tools.

For further information  www.ethos-srl.it