Process of analysis and creation of ideas that provides different work phases which are connected one with the other thanks to the involvement and the synergistic collaboration of several subjects: company, communication agency, researchers and consumers (interprofessional work team).

It allows to solve problems, to find new positioning concepts, to set up communication strategies for existing and/or new products, to create ideas or products or services or packaging or…

Favors the synergistic and total collaboration between company, communication agency, research institute and consumer.

Application areas: to develop, finish, implement new ideas for marketing or products and to support every creative process.

Method: it works on a step-by-step basis on Focus group and Brainstorming, alternating divergent to convergent thought.   

Times: 2\3 weeks for the entire process.