Continuative monitoring system which represent the target population.

The representativeness must always be guaranteed by:

• gender (if applicable);
• age;
• size of the center;
• geographic position.

The methodology can be either CATI or CAWI (according to the target or the need/opportunity to show material that is attractive).

The approach is based on a largely experimented model, which has been validated in many sectors and product analysis departments (mass market, pharmaceutical, services, public affairs), based on the following assumptions:

• Permanent: in order to constantly control all the useful events with a frequency that is as regular as possible
• Complete: able to catch signs from all brands of product categories (with possible specific analysis where necessary)
• Representative: the wide range of samples and their stratification allowing to guarantee the best representativeness as well as the analysis of information gathered at different levels
• Flexible: in order to constantly measure the main indicators, but able to accept specific requests and needs (for example: diagnostic needs)
• Timely: able to intervene in the exact moment when fortuitous or urgent situations or needs occur
• Solid: able to gather a large number of data on solid basis in order to periodically carry out  detailed meta analysis (strategic meta analysis)
• Comparable: control of standard indicators and benchmark (performance and efficiency levels) and/or specific parameters which are compatible with management or strategic systems of the client.

The best option provides a continuative survey system that uses moving averages, which is useful to study cyclic trends, eliminating temporary variations and obstacles that they may bring (white noise phenomenon).

The average numerousness depends on the sectors and the number of surveys.

In a continuative system we work on 125/150 cases a week, while if it is a wave system, we work on waves from 500 to 1,000 cases each.