The political marketing is a set of theories and tools that the political organizations use to define, sell and make their political project be accepted by the voters. since 2006 Lorien Public Affairs has followed parties and candidates defining with them the political strategy and the activities of the electoral campaign

POLITICAL MARKETING CONSULTANCY

The added value of Lorien Public Affairs is its diverse reality that can count on researchers and analysts on one hand and experts in political communication on the other hand. This special combination allows the political clients to

  • define a strategy at the basis of a political activities;
  • set, verify and, in case, correct its own electoral campaign developing other specific means for each electoral phase.

The political marketing activity of Lorien Public Affairs is based on a series of steps which are usually suitable for different situations and contexts