A successful qualitative research can only be the result of an in depth cooperation with the customer in all phases of the production of the study. Starting from the identification of a specific research briefing, we make a thorough examination with our customers to identify the main objectives carefully.
We then proceed with an internal audit, where we determine and organize the workgroup involved (customer, Lorien, other agencies/companies) and plan the whole research project (the field preparation, the adjustment of recruitment and of management materials, the sharing of the research methodology and process objectives).
We are specially attentive to comparisons and cross-examinations also during field, to share perceptions and observations and to find the most explanatory points of view altogether.
During presentation we focus on the summary of the main evidence in an executive summary, to make the most interesting learning immediately understandable, and on the determination of a specific action standard for the customer.
Lorien’s group of researchers is organized by area of competence:
Sectorial:
- Research on and for communication
- Research on media
- Research on the pharmaceutical sector
- Research on the fashion market
- Research on the energy market
- Research for culture and Institutions
- Research in automotives
- Research on consumer products
Methodological:
- Inventive/creative research (Powerpack ™, CreativeLab, CoolhunterLab…)
- Focus groups \ Straight to the focus
- In depth interviews (IDI)
- Ethnographic interviews
- Stakeholders’ mapping
- Internal mood investigations
- Semiotic analysis
We have a distinguishing skill on media research, thanks to Lorien’s position in GroupM’s riverbed: since its foundation Lorien has had a strong connection with the world of communication and media, also in sharing objectives and work methods.
In time we have built inventive and creative research approaches, with the objective of favoring and sustaining the creative process during its course and to free research from the censoring attitude or exclusively evacuative that it often shows towards creativity.
Moreover, an important specialization has been acquired in managing in depth investigations when dealing with a target of experts (ex. Doctors, pharmacists, electricians, managers/entrepreneurs, freelancers, journalists, politicians…) also in the methodological variation of stakeholder mapping, which allows us to get effectively acquainted with these kinds of targets.
