The Quantitative Research Division is established as a team made up by researchers with high seniority and years of experience in their relative areas of competence, perfected in major National and International research institutes.

It is able to plan, organize and manage investigations both as ad hoc research and as research packages integrated with marketing and communication projects.

Lorien’s group of quantitative researchers is organized by areas of competence.

SECTORIAL

• Research on/for communication
• Research on media
• Research on the pharmaceutical sector
• Research on the fashion market
• Research on automotives
• Research on consumer products

METHODOLOGICAL

• Screening test
• Pre test
• Pre-Post test
• Tracking/Control
• R&D (ex. pack test, name test, shelf test)
• Base research/U&A
• Clinic tests (automotive, electrical appliances,…)
• Customer Satisfaction (products and services)
• Internal mood investigations
• Sniff test
• Product test
• Positioning Test
• Brand/Corporate equity

PRODUCTION

• Telephone
• CATI and PAPI (especially used on a target of experts)
• CAWI (the interest for innovation is such that we have created a division on its own to develop CAWI investigations, from a technical and most of all methodological point of view – see dedicated chapter)
• Personal interviews (PAPI; CAPI; with organizers): On the road; CL; In-depth
• Clinical
• Mistery shopping

We have competences (people and technical) to internally manage advanced statistical analysis needed for the different types of investigations:

• Cluster
• Mapping
• PSM
• Correlation models
• Modeling indexes
• Segmentation

Research on media is especially important, thanks to Lorien’s position in GroupM’s riverbed.

Notably, in the last few years some innovative projects on the radio (RadioLab) and on the relations between on and offline press (Printernet) have been developed.

An unquestioned specialization has then been acquired in managing investigations on targets of experts (ex. doctors, pharmacists, KOL; electricians; managers/entrepreneurs; freelancers; journalists; politicians;…).

Lorien is able to manage any kind of clinic test and of any dimension (photographic and on prototypes): from logistics to research, thanks to a partnership with one of the main research institutes specialized in the clinic technique and to the expertise gathered in years of experience.

Historically, Lorien is an important presence in the pharmaceutical and OTC research market:

• Tracking on citizens, MMGs and pharmacists
• U&A
• Pack tests
• Mistery shopping
• Research on communication (screening tests, pre tests, pre-post tests) and ethical:

• Collection of patients cases
• Analysis on expected price
• Opinions on current treatments
• Verification on activities of informers
• Analysis on organized informative materials
• Customer satisfaction during events (ex. congresses)
• Capability of a new product/molecule/treatment
• Crisis management